Andrea CervesonMarketing Engineer
ITEN
Marketing Engineer

Andrea Cerveson

I engineer digital marketing for companies through Claude Code. I used to do it by hand.

Management Engineering graduate 10 years of experience Consulting and training

Portrait of Andrea Cerveson
About me

I love new technology. And I like bringing order to things.

I follow every new release the moment it comes out, try it, and immediately think about who it could help.

I'm also very organized: when I tidy something up, whoever works on it after me can easily find their way around.

I've been in digital marketing for ten years. In that time I've worked with dozens of clients across different industries and done almost every job in digital.

Today I bring the two together. I take the digital marketing work that used to be done by hand and move it into a system built on Claude Code, which becomes the operating system for a company's digital marketing.

What I do

I turn Claude Code into the main system you work in.

Properly installed and set up, Claude Code becomes the way you use your computer. It uses your software, creates and edits files and, above all, connects the tools you use every day. Work that used to be done by hand inside each platform now goes through one place, and from there you can make the most of everything it can automate.

Content you can create

GraphicsSocial media postsWebsite bannersCatalogsAd copyWebsite copyBlog postsEmails and newslettersProduct pagesLanding pagesPresentationsCustomer support repliesPrint materialsReports and dashboardsEmail signatures

In practice, the system has three parts.

  1. 01A knowledge baseThink of it as a Wikipedia for the brand and the company: written files that Claude Code can read and that are constantly kept up to date. It's the source of everything the company puts out: social media copy, blog posts, website copy, emails and newsletters, product pages, ads, sales decks, customer support replies.
  2. 02A design systemFiles written in code, but easy for anyone to browse, just like a web page. They hold the company's visual identity in all its variations: logo, fonts, colors, icons, components like buttons and tables, and templates for the website, slides, documents and email signature.
  3. 03The contentGraphics for Google Ads and Meta Ads, posts, website banners, catalogs and print materials. They're built from the first two parts: you ask Claude, it creates them as files on your computer, and you refine them until they're exactly how you want them.
  4. +Plus one moreA company brainEvery day, Claude Code pulls information from the apps you use to talk to your team, like email, WhatsApp and Slack. It keeps a log of the decisions you make and, when the time is right, uses them to update the knowledge base, the design system and, in turn, the content. And since it sees all your conversations, it also becomes your personal assistant for meetings and upcoming tasks.
How I work

Five things I bring to every project.

I pair deep technical knowledge of every tool with the big picture of someone who has built and run an online business.

  1. 01The big pictureI see the whole system from above, but I can get hands-on with every tool. I've done almost every job in digital, and I've run every side of a business.
  2. 02TrackingI track the customer journey from first touchpoint to purchase. I make metrics and dimensions meaningful, so decision makers look at a few clear numbers instead of lots of vague ones.
  3. 03New technologyWhen something new comes out, I study it and put it to work right away: Vehicle Ads as soon as they launched in Italy, ChatGPT Ads, and now AI systems. What was a limitation last month may be gone the next.
  4. 04OrderWhen I tidy something up, whoever works on it after me can easily find their way around. That goes for an ad account just as much as for a smart home setup.
  5. 05TrainingI pass on what I know, and what I learn along the way, to the teams I work with. The goal is for people and processes to keep running without me.
Tools

The stack I work with.

Platforms change all the time. I try new ones as soon as they launch and keep the ones that get better results.

Advertising

Google AdsMeta AdsTikTok AdsChatGPT AdsMicrosoft AdvertisingPinterest Ads

Tracking and Analytics

Google Analytics 4Google Tag ManagerGoogle Tag AssistantMeta Events ManagerClaude CodeMicrosoft ClarityGoogle Sheets

Search Engines

Google Search ConsoleGoogle Business ProfileBing Webmaster ToolsBing PlacesScreaming Frog

Websites and Landing Pages

WordPressElementorClaude Code

E-commerce

ShopifyWooCommercePrestaShop

Graphics and Design

FigmaCanvaClaude Code

CRM and Automation

KlaviyoActiveCampaignGoHighLevelHubSpotBrevoWhatsApp

AI

Claude CodeCodex
Background

Ten years of experience.

I love what I do, and I've worked hard to build it.

  1. 2017–2022

    Management Engineering

    University of Padua (UniPD), Vicenza campus. Alongside my degree, I taught myself marketing, funnels, landing pages and social media.

  2. Since 2018

    My Online Store

    I opened my first Shopify stores, then in 2020 co-founded Puntobatterie, an online store for vehicle batteries, where I handle every side of the business. SEO is its main channel.

  3. 2023–2025

    Freelance and Agency

    I started offering my skills to others: first as a social media manager, then as an SEO specialist at a creative agency. I took charge of Google Ads, Meta Ads and digital analytics, and became a performance and growth marketer.

  4. Since 2026

    Consulting

    I work with companies as an external consultant and fractional manager. Today I move their digital marketing into a system built on Claude Code and train their teams to use it.

Outside work

A nerd who builds things.

I was born in 1998 and grew up in Castelfranco Veneto, Italy. I'm a nerd: as a kid I was into electronics and used to take computers apart to see how they worked.

I'm curious and driven by projects: big or small, they've always been part of my life. I'm tidy, organized and consistent: to me, consistency beats motivation.

I'm an introvert, but I'm at ease with people, and I enjoy explaining things. I'm direct and I can't stand misunderstandings: if something needs clearing up, I deal with it right away.

Italian is my native language. I understand English well and can hold a fairly fluent conversation. I often go to industry events, where I speak the same language as everyone else.

Contact

The best way to get to know me is to talk.

I'd rather do it in person or on a video call, face to face. You can catch me at industry events in Italy, from Web Marketing Festival to Marketers World.

You can also email me at andrea.cerveson@gmail.com or find me on LinkedIn.

Get in touch

Tell me a bit about yourself and what you'd like to talk about.